Sector: Toys & Games Fulfilment
The Challenge:
A fast-growing toy distributor needed a logistics partner capable of scaling rapidly during peak periods, particularly Q4 where order volumes increased by up to 400%. Their product range was highly varied, from small boxed puzzles to larger ride-on toys, and required careful handling, accurate picking, and fast despatch.
Previously, they had relied on in-house fulfilment, which was no longer sustainable due to limited warehouse space, slow turnaround times, and rising staffing pressures. They needed a solution that would remove operational bottlenecks, improve accuracy, and deliver a branded experience to end customers.
Our Solution:
Dynamic Distribution created a customised 3PL package including:
- Integration with their order system for seamless data flow and real-time stock visibility
- A high-speed pick and pack process, optimised for small-item accuracy and volume
- Branded packaging with optional gift notes for seasonal campaigns
- A returns handling system, including inspection, restocking, and RMA reporting
- Scalable workforce planning to prepare for high-demand trading spikes
Additionally, we provided live tracking and status updates for every order, improving visibility for both the business and their end customers.
The Results:
- ⚡ 96% of all orders despatched the same working day, even during December
- 📦 0.3% picking error rate across more than 30,000 orders
- 🔄 Return processing turnaround reduced by 48%, improving refund speed
- ⭐ Helped the brand achieve its highest-ever Trustpilot score (4.8/5) during the Christmas period
- 🧑💼 Allowed the internal team to focus entirely on marketing and sales growth
Client Feedback:
“Dynamic didn’t just help us despatch toys, they helped us deliver smiles, at scale. Their professionalism, speed and accuracy gave us total confidence through our busiest ever Christmas.”
: Logistics Director, UK Toy Distributor
